Whole-Woman Care, Reimagined
Learn how Flourish MD is different and why that matters.
About Dr. Gooding
Dr. Ashley Gooding is a board-certified Ob/Gyn with over 20 years of experience. After completing her residency at Northwestern Memorial Hospital in Chicago, Illinois, Dr. Gooding returned to Birmingham where she practiced obstetrics and gynecology for two decades. She is certified by the American Board of Obstetricians and Gynecologists and is a member of both The Menopause Society and the International Society for the Study of Women’s Sexual Health.
She is deeply passionate about women’s health and wellness across every stage of life. For several years, she has led “Girl Talk,” a popular class for girls ages 8 to 12 and their caregivers.
Outside of work, Dr. Gooding enjoys running, playing tennis, and participating in endurance events. She has completed the Hood to Coast Relay, the TransRockies Run, and 29029 Everesting—often alongside her close-knit group of physician colleagues known as the “Gyne Girls.” Her greatest joy, however, comes from time spent with her husband, Brandon, and their daughter, Katherine. You’ll often find them hiking or skiing together in the mountains.
Behind the name "Flourish"
Like a flower garden, women’s health needs planting, nourishing, and tending until something beautiful blooms. My goal is to help you Flourish by feeling confident, supported, and thriving.
What sets Flourish apart?
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Longer visits without the rush in a calm and respectful environment
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Same-day or next-day appointments without the stress of a waitlist
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Care coordination and thoughtful referrals
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A focus on you, not just your medical chart
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Direct access to your doctor by phone or email.
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