More Time. More Answers. More You.

At Flourish MD, we believe that women’s healthcare deserves more. Founded by Dr. Ashley Gooding, Flourish MD offers a concierge women's care experience that’s thoughtful, personalized, and rooted in respect.
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Our Philosophy of Care

Flourish MD provides a new model of receiving care to women in Birmingham, Alabama—one that allows Dr. Gooding to address women’s overall health as whole. At Flourish MD, Dr. Gooding can manage your preventive care, coordinate with specialists when needed, and be your first call for everyday medical concerns facing women. The Flourish MD model allows you to receive both sick and well-care women’s health visits in a manner that maintains a deep, personal relationship with your doctor.

Flourish MD Premium Botanical Tiers

  • Thrive

    Whole woman care, thoughtfully connected.

    Comprehensive Care Membership

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  • Bloom

    Where wisdom meets renewal. 

    Menopause-Focused Care Plan

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  • Branch

    Strong roots, sustainable growth. 

    Weight Management Care Plan

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  • Seed

    Foundations in Bloom. 

    Care Plan for women aged 12-22 years old.

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MEET YOUR DOCTOR
Photo of Dr. Ashley Gooding among colorful florals

Ashley Gooding, MD

Dr. Ashley Gooding is a board-certified OB/GYN with two decades of experience and a passion for redefining women’s health. She founded Flourish MD to offer women the kind of care she believes in: unrushed, compassionate, and rooted in trust.